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Part Two: It’s Time to Start Viewing IT as an Investment, NOT an Expense

Following on from Part One of our interview with Sales Manager Guy Webb, this final part looks at the hidden costs of deferring investment in your IT infrastructure and refusing to look at IT as an investment.

IT as an alternative

Mark: So there are clearly some pretty significant hidden costs involved in putting off IT investment

Guy: Yep. And the problem is that it’s impossible to quantify missed opportunities from an operational point of view.

Successful businesses operate in a similar manner to successful entrepreneurs.

They are willing to take educated, calculated risks, including making investments that may not provide an immediately tangible return. Education and training are prime examples of this.

It might feel like taking a leap of faith, but it doesn’t have to be scary if you’ve put in the necessary groundwork and removed as many question marks as possible.

Taking Ownership

Mark: So what do you think IT support providers like Select Technology can do to help matters?

Guy: Good question.

I think a big part of our responsibility is in properly demonstrating the value of IT… Investment technology, that is.

Mark: How do you do that?

Guy: It might sound counter-intuitive but learning is an emotional process.

<Pointing at the green sections of his drawing from Part One>

Maybe we should invest more in our graphics...

This is a bit like the comfort zone for each business.

The business that is willing to expand that comfort zone will learn and grow in the process. You can obviously see that the opposite is true for the other company.

So our job becomes demonstrating the importance of stepping out of that comfort zone; you’ll quickly find that what was uncomfortable or scary quickly becomes routine through repetition and, more importantly, curiosity.

As humans, we’ve evolved with a brain that screams “STOP!” when we experience pain or discomfort, but this is an outdated trait. We’re not having to outrun sabretooth tigers anymore.

IT as an investment

Fear can be useful, but it’s redundant in business.

We open our doors to all customers.

Anyone who reads this is welcome to pop in for a cup of tea and a chat. We invite every prospective client to come in and see how we operate, asking any questions along the way.

Understanding how our services work on a human level removes the unknown, which should reduce the fear massively.

Mark: But not all IT companies work like this.

Guy: Well, no, and that’s fine.

We would encourage any business to speak to other providers besides ourselves.

Remember that you’re not comparing a like-for-like commodity. Each provider you speak to will likely raise a couple of questions in your mind that you can use to better compare them.

Conclusion

Mark: Thanks for talking me through all of this.

So here are the main points I’ve gleaned:

  • Keep your business IT Infrastructure up to date
  • Small Business Mindset can cause stagnation and lead to missed opportunities
  • Take educated risks based on reasonable assumptions
  • Fear stems from a lack of information or understanding on a subject
  • IT managed services and solutions are not commodities

I also really like what you said, linking price shopping with scarcity mindset.

Guy: Exactly – how can you grow a profitable business if you’re busy counting the pennies?

Mark: Did I miss anything?

Guy: No, I think you covered the most important points.

Mark: Is there anything you’d like to add before we wrap up?

Guy: Henry Ford said, ‘Whether you think you can, or you think you can’t–you’re right.’

A lot of people know this quote, but not many people really internalise it and put it into practice.

MarkHe also said that we get old when we stop learning, regardless of age.

Guy: Yeah. So what I’m getting at is that the growth, development, profit, and all that good stuff exists squarely outside of your comfort zone.

Look at Tesco. When they introduced the Tesco Clubcard it was a huge risk – something like 20% of their revenues were on the line. But the data they collected on customers, and the loyalty it created in consumers… well, you get the point.

<Check out Tesco: How one supermarket came to dominate>

If you’re not learning, experimenting, trying new things, taking calculated risks; you’re not going anywhere.

So there you have it.

Step out of your comfort zone, shake off the Small Business Mindset, invest in your IT infrastructure, and improve your operational efficiency.

Call us today to learn more about how we can help!